SEGA

SEGA Implementation: Bridging the Gap Between Authority and Sales

We’ve created a unique visual system and strategy across the wide existing spectrum of visible mobile applications and found yourself in a wide, straggling with wainscots.

A highly respected New York-based aesthetician launched a premium skincare line featuring high-ticket products. Despite a strong reputation in the beauty industry, her online sales struggled to gain traction.

Her expertise and treatments were well-regarded, but converting website visitors into loyal customers proved difficult. The high price point created a barrier to purchase, as many potential customers failed to understand the value behind the brand’s premium formulations.

With a luxury product line and no structured retention model, the brand was missing opportunities to nurture relationships, reinforce perceived value, and maximize customer lifetime value (LTV).

Floca Media and the SEGA Program stepped in to address these challenges and build a sustainable growth model.

Challenges Faced by the Brand

Customers hesitated to invest in expensive skincare without fully understanding its benefits.

Difficulties Communicating Value

The brand struggled to educate consumers on why their formulations justified the price.

Lack of a Retention Model

No structured system was in place to nurture long-term customer relationships.

Authority Not Translated into E-Commerce Success

Despite strong credentials, the founder’s expertise wasn’t leveraged effectively in the digital space.

Floca Media applied SEGA’s data-driven approach to reposition the brand, reinforce perceived value, and build a retention model that fueled sustainable growth.

To justify the high price point and build trust, we repositioned the brand’s messaging to highlight the founder’s authority, scientific expertise, and skincare philosophy.

Developed long-form blog posts, guides, and video content to educate consumers about ingredient efficacy, formulation science, and long-term skincare benefits.

Placed the founder at the center of the brand’s storytelling—leveraging her background, case studies, and real client transformations to validate the expertise behind the products.

Implemented an interactive quiz that recommended the best products based on skin concerns and lifestyle, making high-ticket purchases feel curated and intentional.

Luxury skincare isn’t just about the product—it’s about the experience. To elevate perceived value and reduce friction in high-ticket purchases, we introduced:

Exclusive First-Time Buyer Incentives

Rather than discounting, we introduced VIP onboarding perks, such as complimentary virtual skin consultations with purchases.

Bundling for Enhanced Perceived Value

Created skincare ritual sets that positioned products as part of a comprehensive treatment rather than individual purchases.

Post-Purchase Education Series

Automated personalized email sequences guiding customers on how to maximize product benefits, reinforcing purchase confidence.

To maximize customer LTV and reduce churn, we introduced a membership-based subscription model designed for luxury skincare users.

Created a tiered loyalty program offering early product access, founder-led masterclasses, and skincare concierge services.

Designed auto-replenishment options for hero products, removing friction for returning customers.

Integrated an AI-powered skincare assessment to send customized product recommendations based on past purchases and changing skin concerns.

Key Results Achieved Through SEGA

Increase in Average Order Value (AOV)

through structured loyalty and subscription models.

Personalized skincare quizzes and education-driven content.

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Transforming a Low-Ticket Hair Care Brand into a Profitable, Scalable Business with SEGA

SEGA Implementation: Bridging the Gap Between Authority and Sales

A Renowned Aesthetician Struggling with E-Commerce Sales

Challenges Faced by the Brand

Challenges Faced by the Brand

Difficulties Communicating Value

Lack of a Retention Model

Authority Not Translated into E-Commerce Success