Mrs. Mellanin & SEGA — From $25K Flatlines to a Thriving Skincare Brand
When we first met Mrs. Mellanin (let’s call her that), her skincare brand had been stuck at $25K/month for four years straight. For her, this was “normal.” But under the surface, her margins were eroding, her expenses creeping higher, and profits shrinking thinner every month.
After watching our webinar, she later told us it felt like “an ice bucket in the face.” For the first time, someone explained why her revenue was flatlined: not because of her products, but because of the broken ecommerce structure around them.
And trust us, Mrs. Mellanin is exactly the type of founder we love working with. She came into SEGA ready to collaborate — not a “Do it for you,” but a real “Do it with you” partner.
Oh, and one more thing: Mrs. Mellanin makes skincare products tailored to Black skin — an underserved community in an industry obsessed with “one-size-fits-all.” Her mission is personal, powerful, and deeply needed. But when we first peeked under the hood… her ecommerce ecosystem was a mess. Great brand, amazing audience, loyal customers — all bottlenecked by a clunky funnel and an experience that didn’t let her value shine.
She laughed when we showed her what SEGA would fix — and admitted it explained why she had been locked at $25K all these years.
Our first priority was to rebuild her ecommerce ecosystem. That meant cleaning up data, clarifying funnels, and setting a foundation she could actually grow on.
At the same time, we got to work aligning her storytelling with her mission. For years, she had powerful values but wasn’t using them to nurture her audience. Month 1 was about flipping that switch — and the brand started to feel alive again.
With the foundation set, things started changing quickly:
Behind the scenes, Mrs. Mellanin also made big moves: hiring a 3PL to handle growing order volume and tightening internal processes so customer experience stayed smooth.
Months 6–10: Community, Presence, and Momentum
This was when things got really fun.
Mrs. Mellanin started showing up in her brand’s emails. Customers loved it. Open rates shot up, engagement broke records, and a community of VIP buyers formed naturally. These superfans gave feedback, created free content, and spread the word — all without paid campaigns.
By month 10, SEGA’s repeatable framework was stable, revenue was climbing, and the brand had something it hadn’t in years: momentum.
The last stretch was about preparing Mrs. Mellanin to take the wheel.
Through SEGA’s training, she learned to run her systems confidently. Most sales channels were automated, playbooks were documented, and her team was trained. By the time she graduated, she wasn’t dependent on us or any agency — she had a scalable, in-house system built for sustainable growth.
Takeaways
Working with Mrs. Mellanin reminded us why SEGA exists: to help founders unlock the growth they’ve been sitting on for years — without quick hacks, without dependency, and without burning out.
Her story shows what happens when a strong mission meets the right structure. Customers don’t just buy products; they buy from brands that make them feel seen, heard, and understood.
For four years, she was stuck at $25K/month, because she didn’t have a relationship with their customers, they were nothing but a transaction. With SEGA, she left with systems, a stronger community, and a path to grow on her own terms.
For Mrs. Mellanin, SEGA turned “stuck at $25K” into a launchpad for something much bigger. And that’s the whole point: sustainable ecommerce isn’t about never asking for help — it’s about not needing it forever.
👉 Curious about how SEGA works? Watch our on-demand webinar here:
When we first met Mrs. Mellanin, her skincare brand had been stuck at $25K/month for four years straight. For her, this was “normal.” But under the surface, her margins were eroding, her expenses creeping higher, and profits shrinking thinner every month.
After watching our webinar, she later told us it felt like “an ice bucket in the face.” For the first time, someone explained why her revenue was flatlined: not because of her products, but because of the broken ecommerce structure around them.
And trust us, Mrs. Mellanin is exactly the type of founder we love working with. She came into SEGA ready to collaborate — not a “Do it for you,” but a real “Do it with you” partner.
Oh, and one more thing: Mrs. Mellanin makes skincare products tailored to Black skin — an underserved community in an industry obsessed with “one-size-fits-all.” Her mission is personal, powerful, and deeply needed. But when we first peeked under the hood… her ecommerce ecosystem was a mess. Great brand, amazing audience, loyal customers — all bottlenecked by a clunky funnel and an experience that didn’t let her value shine.
She laughed when we showed her what SEGA would fix — and admitted it explained why she had been locked at $25K all these years.