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From $15k/mo to $150k/mo with SEGA

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Client Background

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For two years, this cosmetic brand was stuck at the same revenue level — around $15k a month. On paper, that didn’t look terrible. But inside the business, things were getting harder every quarter. Margins were shrinking, profitability was eroding, and the founder felt trapped in a cycle of cutting prices and chasing influencers who brought more likes than buyers. The brand had no real relationship with its audience, no clear way of delivering value, and an e-commerce experience that frustrated customers instead of converting them. Growth felt impossible. Survival was the only goal.

Optimization and Initial Growth

When they joined SEGA, the first thing we did was stop the bleeding. Instead of pushing for more sales at any cost, we worked with them to build a structure that could sustain growth without destroying their margins. That started with redefining their audience relationship — not through discounts or quick influencer campaigns, but through consistent value delivery and storytelling. We helped them rebuild their brand message so that customers saw more than just “another cosmetic line.” They began to understand the brand’s mission, trust its quality, and connect with it emotionally.

Foundation

  • From there, we tackled the operational gaps. SEGA’s framework ensured that their store wasn’t just a checkout page, but a seamless e-commerce experience designed for conversion. No more friction, no more abandoned carts due to clunky flows. Every piece of the customer journey — from landing to post-purchase — was optimized. Alongside this, we shifted their acquisition strategy away from vanity influencers and towards channels and creators who spoke directly to the right audience. That meant fewer empty clicks, more loyal customers, and a healthier return on every dollar spent.

Sustained Growth and Retention

Over the year, these changes compounded. Instead of chasing short-term spikes, the brand built long-term stability. With SEGA’s dashboards and practices in place, the founder could finally see the business clearly: real numbers, true profitability, and a roadmap for decision-making that didn’t depend on guesswork. They stopped slashing prices to move units and started growing margins alongside sales.

  • Data-Informed Growth Loop: Used ongoing insights from Media Buying campaigns to refine strategies, further increasing LTV and conversion rates.
  • Community Building: Fostered a sense of community around the brand’s purpose, encouraging organic word-of-mouth growth and UGC (User-Generated Content).
  • Seasonal Resilience: Developed a strategy to minimize the impact of future seasonal slumps, ensuring consistent performance year-round.

The SEGA Difference

By the end of the first year in SEGA, that same brand that was stuck at $15k/month had scaled to $150k/month — not by hacking their way forward, but by building the foundations that made growth natural and sustainable. And for the first time, the founder wasn’t just surviving. They were confident, in control, and running a brand that could finally grow without compromising its soul.

A cosmetics brand stuck at $15k/month joined SEGA. We fixed the checkout experience, redesigned offers, rebuilt messaging, launched retention loops and a creative testing system. Twelve months later: 10× monthly revenue, higher AOV, stronger repeat rates, and healthier unit economics — all while reducing discount dependency.

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