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“Herb & Root” (Hair Care Brand for All Hair Types)

Despite offering an exceptional product line grounded in natural recipes, oils, and herbs, Herb & Root faced an all-too-common issue: an incredible product, but no scalable structure.

The founder, deeply passionate and knowledgeable about her formulas, was wearing every hat — running ads, managing influencers, handling operations — and burning through personal savings in the process. Sales were inconsistent, mostly driven by discounts. While her audience praised the products, they weren’t sticking around.

Flawed funnel structure, scattered messaging, and a focus on acquisition without retention created a leaky bucket. Her brand was stuck below $11K/month, and burnout was becoming inevitable.

When Floca stepped in, the first priority was clarity.

Our audit revealed her funnel was completely misaligned with the brand’s values. She was attracting deal-hunters through discount-heavy strategies, while her product was designed for long-term results and holistic routines.

Through deep analysis of her customer behavior, we confirmed the core issue: her brand wasn’t being perceived for its true value. The acquisition machine was running — but she wasn’t building a brand.

Our strategy focused on three pivotal moves

With the foundation in place, we began to test and refine:

AOV Increase: Recognizing the brand was selling routines, not just products, we introduced strategic upsells and bundles, driving the AOV from $23 to $74 — a 187% increase.
CAC Reduction: By stopping the reliance on low-intent traffic and discounts, we significantly improved retention. Deal-hunters were replaced by subscribers who genuinely valued the products.
Subscription Model Optimization: Over time, a large part of the customer base converted into loyal monthly subscribers, organically fueling growth and predictability.

Once we had traction, we optimized for scale. With improved LTV and CAC, ad campaigns became healthier. The brand also started benefiting from organic word-of-mouth — a direct result of stronger customer relationships and an empowered community.

We looped the system, expanding the funnel and refining campaigns through constant data feedback. The brand began to operate as a brand, not just a Shopify store.

🔁 Significant boost in repeat purchase rate & subscription retention

This wasn’t luck — it was structure. The founder trusted the SEGA process, delegated the right tasks, and focused on her zone of genius while we built a sustainable growth system around her product.

She didn’t go viral. She didn’t rely on unicorn influencers.
She got strategic — and SEGA worked exactly as intended.

This call is exclusively for e-commerce beauty and skincare brands looking to overcome growth challenges and scale sustainably. We’ll discuss your brand’s unique needs and how the SEGA Program can help you achieve long-term success through data-driven strategies and customer-centric growth.

Next Project

How SEGA Helped an Anti-Aging Brand Build Long-Term Customer Value and Maximize Profitability

“Herb & Root” (Hair Care Brand for All Hair Types)

The Challenge

Phase 1 – Discovery & Diagnosis

Progress

Phase 2 – Foundation

Progress

Messaging Revamp

Email Relationship Building

Funnel Rebuild

Phase 3 – Traction

Progress

Phase 4 – Scaling & Maintenance

Progress

Phase 5 – Fuel & Redo

🎯 Results

Order Fulfillment

AOV

LTV

Progress

🧠 Final Thoughts

Ready to
work with us?

Next Project