Rebuild a unified visual system for the advertising agency, made of steel which can change the world in a while.
This sunscreen brand had a fundamental challenge: everyone needs sunscreen, but not everyone realizes it year-round. While the brand saw peak sales during summer, revenue plummeted in colder months. The business relied heavily on seasonal spikes, leading to inconsistent cash flow and an over-dependence on discount-driven campaigns.
Despite strong summer performance, their biggest hurdle was convincing consumers that sun protection is essential all year long—not just during vacations. Additionally, ROAS-focused strategies were limiting long-term brand growth, as their audience primarily consisted of one-time summer buyers instead of loyal, repeat customers.
To solve these challenges, the brand partnered with Floca Media and the SEGA Program (Sustainable E-Commerce Growth Approach) to build a sustainable, retention-driven strategy that would ensure consistent sales throughout the year.
Floca Media implemented a multi-phase SEGA strategy to transition the brand from a seasonal business to a sustainable, year-round skincare brand
Instead of chasing new customers every summer, we focused on maximizing the value of each existing customer through retention-based initiatives.
ROAS had been the primary KPI for the brand, but it was misleading—it only reflected immediate return and ignored long-term profitability. SEGA’s approach prioritized AOV, retention, and customer lifetime value instead.
By leveraging the SEGA Program, this sunscreen brand successfully shifted from a seasonal, discount-driven business to a sustainable, retention-focused brand.
Reducing reliance on summer spikes.
It generated more recurring revenue and more cost-effective acquisition of new customers.
Ensuring a more profitable customer base.
Focusing on AOV, retention, and education-driven acquisition.
