Floca exists to help DTC founders grow sustainably—with clarity, structure, and a clear end in sight.
We’re not here to trap brands in retainers. We’re here to guide them through SEGA, our proprietary growth program designed to build the systems, tools, and insights they need to grow independently.
If you partner with Floca, you’re joining a program—not hiring an agency. That difference shapes everything we do.
For us, it’s not just about running campaigns—it’s about building a partnership that ensures your brand stands out, grows sustainably, and achieves measurable success.
To redefine e-commerce growth for beauty brands by focusing on strategies that deliver sustainable success.
SEGA, short for Sustainable E-Commerce Growth Approach, is the cornerstone of Floca Media’s work. Developed specifically for beauty and skincare brands, SEGA transforms media buying insights into actionable strategies. With its focus on data, retention, and customer-centric growth, SEGA ensures your brand doesn’t just grow—it thrives.
What Makes SEGA Different?
- – A system powered by data-driven decisions.
- – Retention-first strategies that build loyalty.
- – Solutions tailored exclusively to your brand’s needs.
SEGA isn’t just a program—it’s a system for creating value beyond transactions.
SEGA: A Growth System, Not a Stack of Services
SEGA isn’t a collection of services—it’s a structured, phase-based journey designed to transform how your brand grows from the inside out.
Over the course of 12 months, founders move through five defined phases: Structure, Evaluate, Generate, Amplify, and Fuel. Each phase builds on the last, covering data, creative, offers, systems, and acquisition in a full-funnel transformation.
We don’t believe in guesswork. Every action we take is grounded in your data, documented with clarity, and designed to build toward long-term growth—not short-term noise.
Not a Retainer. A Graduation.
SEGA is designed with an endgame: we want you to graduate.
By the time you reach Phase 5, your brand will be equipped with the systems, dashboards, and decision-making confidence to grow independently—and sustainably.
We hand over everything: playbooks, reporting frameworks, testing logs, offer architecture, and decision dashboards. You’ll walk away with not just results, but the infrastructure to keep growing without outside help.
No loose ends. No retainer creep. Just a brand that’s finally built for the long run—with a founder who knows how to lead it.
This call is exclusively for e-commerce beauty and skincare brands looking to overcome growth challenges and scale sustainably. We’ll discuss your brand’s unique needs and how the SEGA Program can help you achieve long-term success through data-driven strategies and customer-centric growth.